“For the latter, we purchase all types of Bulgaria-grown tobacco – flue-cured, burley and oriental – and are in fact one of the major buyers in the country.
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“In 2015, we have increased our sales by 25% compared to 2014,” Bulgartabac said, adding that the company has also encountered “an interest towards our brands from other markets in the region that we have so far not tapped, and we are in the process of negotiating with potential new partners.”īulgartabac expanded its manufacturing infrastructure, too (see Table 1), today operating three cigarette factories plus a facility for tobacco processing.
Bulgartabac currently exports to Taiwan, the Philippines, and Japan brands like MM, EA, Prestige, Victory, Welcome, and Global. Asia also is taking an increasingly important role as the company has identified it as a region with great potential. Though the comfortable times as a regionwide monopoly were over, Russia and a number of former Eastern Bloc countries such as Georgia, Turkmenistan, and Kazhakstan, are still among the company’s key customers Yet the company’s presence nowadays reaches far beyond its former home turf, its products being sold in over 25 countries across three continents. “But we are proud to say that the company has remained the market leader in Bulgaria, which is an incredible achievement.”
Eventually the company also saw itself confronted by the arrival of “the big four”, namely British American Tobacco, Philip Morris International, Japan Tobacco International, and Imperial Tobacco. “However, this competition gave us the opportunity to move forward, become more creative and innovative, generate better ideas and offer better products,” said a Bulgartabac spokesperson.
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Privatized in 2011 to better cope with the free market economy dynamics that had also engulfed Bulgaria, Bulgartabac continues to be the leading supplier in the domestic cigarette market, but has also successfully nurtured and further expanded its international presence.Īfter comprehensive domestic market liberalizations were implemented in Bulgaria in 2006, Bulgartabac in 2008 sold two of its factories, which under new management emerged as local competitors. No article about Bulgaria’s tobacco industry would, of course, be complete without Bulgartabac, the trunk company of what today remains of the original monopoly.
The Holding operates two tobacco processing plants and nine subsidiaries, located domestically and abroad. In addition, it renders agro-technical services to the tobacco farmers and publishes the magazine Bulgarski tyutyun (Bulgarian Tobacco). It exports Oriental tobacco to markets in the Russian Federation, North America, Europe and the Middle East. Its product portfolio cove rs cigarette brands such as Victory, Eva Slims, Class S, Femina Slim, GD, Global, Prestige and others. The Holding processes tobacco of Oriental, Virginia and Burley types. It specializes in the managing and financing of companies, engaged in the tobacco buying and processing, tobacco leaf trading, as well as the production, storage and export of cigarettes. Bulgartabac Holding AD (Bulgartabak AD) is a Bulgaria-based holding company that is active in the tobacco industry.
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